Winning public and political support for a town-centre vision

The challenge

Threesixty Architecture needed to communicate complex redevelopment plans for East Kilbride Centre to two critical audiences: local politicians who would approve the project, and residents who would be directly affected. The plans involved demolishing parts of the shopping centre and replacing them with new housing, a civic centre and a supermarket — and that had to be explained in a way that built support rather than resistance to change.

Our solution

We created a professional presentation video designed to clearly communicate the vision and its benefits:

• Strategic messaging focused on revitalisation and positive community impact
• Visual storytelling built around Threesixty's architectural renders and visualisations
• A dual-audience approach addressing both political and public concerns
• A tight production timeline — delivered within 5 weeks from concept to completion

The results

• A successful presentation to politicians
• Three weeks of public screening in the East Kilbride shopping centre
• Complex redevelopment plans communicated clearly to diverse audiences
• Positive community engagement with the proposed changes
• Professional representation of Threesixty's expertise and vision