01
Story & planning
We dig into the project to find the story worth telling, then handle the logistics with your client: contributors, locations, scheduling, all planned around their working day.
Case Study Videos
Case Study Video Production
Your best project, made into your best salesperson.
Prospects don’t believe claims: they believe proof. A case study video takes a project you’re proud of and lets your client tell the story: the problem, the work, the result. It’s a customer story your next buyer can watch before they’ve even picked up the phone.
★★★★★ Rated 5 stars on Google by 40+ clients
Businesses we’ve worked with
Don't just take our word for it
What our clients say
★★★★★
They helped us craft a great story in a compelling way … an output that far exceeded our expectations.
Ross Marshall
Threesixty Architecture
★★★★★
Steadyhand Productions are EXCEPTIONAL! Jack and Josh really helped us relax in front of camera.
Zoë Miller
All About The Move
★★★★★
The videos helped me stand out, build trust, and double my conversions.
Jack Charman
National Private Investigators
★★★★★
Steadyhand leaped out with their strong B2B focus. Jack and Josh were amazing to work with.
Jim McCallum
B2B consultancy founder
★★★★★
The edit was one of the best I’d seen completed so quickly, and I had minimal amends to suggest.
Jade Griffiths
Amazon
★★★★★
Professional, straightforward, know their stuff … Very fair prices.
Simon Andrews
Fraunhofer
★★★★★
Nothing is too much hassle and they will go the extra mile every time.
Faith Bateman
West Partnership
★★★★★
Their content approach has helped generate consistent new revenue, enquiries and visibility.
Andrew Patrick
Round Thirteen
★★★★★
The final videos were very high quality, especially given that none of us had done a project like this before and are rarely on camera!
Andy Norrie
Quarch Technology
★★★★★
We’re now onto our 4th project with Jack & Josh and hopefully many more to come.
Phil McTaggart
John Viola Academy
★★★★★
Use them for all my agency clients and they are absolutely brilliant every time.
Calum Hart
From the Hart Digital
★★★★★
A brilliant, thoughtful, creative and super efficient team … quick to incorporate feedback.
Eugenie Teasley
Amazon
★★★★★
A super last minute job, which was on a tight turnaround and they absolutely smashed it.
Robbie Gordon
Wonderfools
★★★★★
Really responsive, great infrastructure for providing feedback, excellent final product.
Rebecca Leary
Creative Scotland
Your work is good. Your proof is invisible.
Every firm’s website says the same things. Trusted. Experienced. Quality-driven. Your prospects have read those words a hundred times, and they don’t believe any of them, not because your work isn’t good, but because claims aren’t proof.
Meanwhile, the project that would actually convince them, the one where you solved exactly their problem for a client exactly like them, is sitting finished, with nothing to show for it but a line in your portfolio.
Maybe you’ve written it up already: a case study PDF, or a page on your website. Most buyers read the first paragraph and move on. The same story told on camera, by the client who lived it, gets watched to the end and believed.
That’s the gap a case study video closes. You stop telling people you’re good and start showing them.
Let the project do the selling
A video case study tells the story of one real project, from the people who lived it.
Your client explains the problem they had. The film shows the work. The result speaks for itself. No presenter, no sales pitch: just proof that your process works, told by someone your next buyer can relate to. We’ve made customer story films for financial services, architects, theatres and house builders. Watch a few:
More in our portfolio. Looking for something shorter, where customers do the selling direct to camera? That’s a testimonial video, and we make those too.
Why it works
Why case study videos win clients
The film keeps working long after the shoot: on your website, in your proposals, in every sales conversation.
- Your buyer sees themselves The featured client matters more than the camera work. Pick the client your ideal prospects resemble, and every viewer thinks: that’s us. That’s the choice that makes the film sell.
- Borrowed credibility When a real client puts their name and face to your work, their word transfers to you. People believe people, not marketing copy.
- Shows how you work Buyers watch the project unfold and understand your process before the first call. The conversations you have after are shorter, warmer, and further along.
- Keeps selling for years A good project doesn’t go out of date. The film goes on answering “can they do it for us?” in every pitch, proposal and first meeting, long after the shoot.
Where to use your case study video
A case study video works hardest wherever a buyer is asking “can they do this for us?”. These are the six places to put it.
We deliver the full film and the shorter cuts each of these needs from the same shoot, so tell us early where it’s going.
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01
Your website
On the service page it proves, next to the enquiry button, and on your work page in place of a paragraph and a photo.
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02
Proposals, tenders and bids
Link it in the document. Two minutes of a similar project, told by the client, stands out in a pile of written submissions.
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03
Sales calls and follow-ups
Share it when a prospect asks how you’d handle their project, then send it afterwards so they can show the rest of their team.
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04
LinkedIn
Short captioned cuts of the strongest moments, posted from your company page and shared by the people who did the work.
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05
Award entries
Judges read stacks of written entries. A film of the project and the client who commissioned it is far harder to forget.
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06
Recruitment
Good people want to see the work they’d be doing. A project film shows them better than any job advert.
Results, not showreels
Three real projects, three clients, and the films that told their stories.
£100k extra
Earned for members, told by a CEO
Insignis
A bank of customer story films for a cash savings platform, led by a credit union Chief Executive.
View case study →
Buy-in won
Public & political
Threesixty Architecture
A presentation film that won public and political support for a complex town-centre redevelopment.
View case study →
50,000+
Families helped in year one
Amazon
Films for Amazon’s Multibank charity initiative, including the Brick by Brick launch film used to bring new partners aboard.
View case study →Our case study video production process
Case study videos are made with real people, not actors, so we build the whole process around making it easy for you and your client.
02
Filming
Interview-led and documentary-style: no teleprompter, no rigid script. We ask the right questions and make people comfortable enough to answer honestly. That’s what makes the film feel real instead of staged.
03
Edit & delivery
We cut the story from the interviews and footage, add graphics where they clarify a point, and deliver in around two to three weeks. Revisions are included, and the price we quote is the price you pay.
What makes a case study video work
Every case study video that sells tells the same short story. This is the structure we build each one around, and where you can see it in the films above.
- A before your buyer recognises The film opens on the problem, in the client’s own words. Right Way Credit Union’s money was sitting with the same banks, earning less than it could. Your viewer should think: that’s us.
- The decision, doubts included Why they chose you, and what nearly stopped them. A client admitting they had doubts, then explaining why they went ahead anyway, does more than any amount of praise.
- The work, shown not described Econekt’s team walk a live Lake District site, so prospective self-builders see exactly how a complex build is run. Seeing the work beats being told about it.
- A result you can point to A number where there is one, a moment where there isn’t. For Right Way, it’s £100,000 extra earned for members.
- The right voice Someone your buyers see themselves in. When Glenmorangie vouch for Threesixty’s people-first design, every prospective client hears a household name doing the selling.
None of this comes from a script. We get it from the interview, by asking the right questions and following up on the answers worth digging into.
How to choose the project and the client
The project and the person on camera matter more than anything we do with the camera. Get those two right and the film does most of the selling on its own.
Pick the project your next buyers want. Not necessarily your biggest name: the one with a clear result, finished recently, that solved a problem your prospects have too. If you want more work like it, film it.
Pick the client your buyers will believe. Senior enough to carry weight with the people you sell to, genuinely happy with the result, and willing to give up a little of their time. We plan everything around their working day. A bigger brand brings more credibility but usually more sign-off, so allow for it.
We help you choose, and we make the ask easy to say yes to. If you’d rather ask them yourself, here’s how to ask a client to be filmed, with an email you can copy.
Case study video or testimonial video?
Both put real clients on camera. A case study follows one project from problem to result; a testimonial is your customer vouching for you. Plenty of clients use both.
| Case study video | Testimonial video | |
|---|---|---|
| What it shows | One project, start to finish | Why customers trust you |
| Who’s on camera | Your client and your team, plus the work itself | Your customer |
| Typical length | 1 to 3 minutes | 1 to 2 minutes |
| Answers the question | “Can you do this for us?” | “Can we trust you?” |
| Price | From £2,000 + VAT | From £1,500 + VAT |
Only need your customer’s word, not the whole project? See our testimonial video production.
What a case study video costs
From £2,000 + VAT, fixedMost case study videos come in between £2,500 and £3,500. The price depends on filming days, locations and how many people appear, not on how long we take: bigger multi-day productions with several contributors sit nearer £5,000. Whatever the scope, the quote you get is the final price. No overruns, no surprise fees, revisions included.
Need more than one film? Shooting several videos in one day brings the per-video cost down: see our packages, or read the full breakdown of what video production costs. We’re based in Glasgow and film across Scotland and the North of England, with travel priced into the quote up front.
Case study video FAQs
What is a case study video?
A short film, usually one to three minutes, that tells the story of a real project: the problem your client had, the work you did, and the result. Also called a video case study or a customer story video, it’s the film version of a written case study, with one big difference: the client tells the story themselves, on camera.
How much does a case study video cost?
From £2,000 + VAT, fixed. Most come in between £2,500 and £3,500, and bigger multi-day productions with several contributors sit nearer £5,000. The price depends on filming days, locations and how many people appear, and the quote you get is the final price: no surprise fees, revisions included.
How long should a case study video be?
One to three minutes for the main film. That’s long enough for the problem, the work and the result, and short enough that people watch to the end. From the same shoot we also cut shorter versions for LinkedIn, email and ads.
How long does one take to produce?
Around two to three weeks from kick-off to delivery, depending on contributor availability. Planning and scheduling with your client usually takes longer than the filming itself.
Will our client have to perform?
No, and that’s the point. There’s no script to memorise and no teleprompter. We interview them about the project, they answer in their own words, and we build the story in the edit. Our job is to make them comfortable enough that the camera stops mattering.
Can you keep sensitive details confidential?
Yes. Plenty of B2B projects involve figures or sites that can’t go public. We can leave numbers out or talk about them in general terms, and avoid filming anything sensitive. Nothing is published until you and your client have approved the final cut.
Who makes case study videos?
Video production companies like ours. Look for one that has actually made them, because interviewing people who aren’t actors is its own skill, and ask to see real client films rather than a showreel. Ours are above.
Do you film outside Glasgow?
Yes. We’re based in Glasgow and film across Scotland and the North of England. Travel is priced into your fixed quote up front, not added on later.
Ready to stop being your industry’s best-kept secret?
Pick the project you’re proudest of, and we’ll handle the rest, including making your client comfortable on camera. Book a call and we’ll tell you honestly whether a case study video is the right fit.
★★★★★ Rated 5 stars on Google by 40+ clients