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Schedule a call
We work out who your buyers are, what they need to see and which video does that job. If video isn’t the right answer, we’ll say so.
B2B Video Production
B2B Video Production
Video that does the selling between your meetings.
Case studies, testimonials, monthly content and YouTube for firms that sell to other businesses. Your customers and your experts on camera, answering the questions your buyers ask before they ever pick up the phone. Fixed prices from £1,500 + VAT, and your videos are back within two weeks of filming.
★★★★★ Rated 5 stars on Google by 40+ clients
Businesses we’ve worked with
Don't just take our word for it
What our clients say
★★★★★
Steadyhand leaped out with their strong B2B focus. Jack and Josh were amazing to work with.
Jim McCallum
B2B consultancy founder
★★★★★
The final videos were very high quality, especially given that none of us had done a project like this before and are rarely on camera!
Andy Norrie
Quarch Technology
★★★★★
Their content approach has helped generate consistent new revenue, enquiries and visibility.
Andrew Patrick
Round Thirteen
★★★★★
Professional, straightforward, know their stuff … Very fair prices.
Simon Andrews
Fraunhofer
★★★★★
The edit was one of the best I’d seen completed so quickly, and I had minimal amends to suggest.
Jade Griffiths
Amazon
★★★★★
Use them for all my agency clients and they are absolutely brilliant every time.
Calum Hart
From the Hart Digital
★★★★★
They helped us craft a great story in a compelling way … an output that far exceeded our expectations.
Ross Marshall
Threesixty Architecture
★★★★★
A brilliant, thoughtful, creative and super efficient team … quick to incorporate feedback.
Eugenie Teasley
Amazon
★★★★★
We’re now onto our 4th project with Jack & Josh and hopefully many more to come.
Phil McTaggart
John Viola Academy
★★★★★
Really responsive, great infrastructure for providing feedback, excellent final product.
Rebecca Leary
Creative Scotland
★★★★★
Nothing is too much hassle and they will go the extra mile every time.
Faith Bateman
West Partnership
B2B buyers make up their minds when you’re not in the room
Selling to other businesses is slow. A deal can take months, it rarely rests on one person, and most of the deciding happens when you’re nowhere near it: someone reading your website late at night, a link forwarded to a finance director, a LinkedIn post the managing director happened to see. By the time you get the meeting, half the room has already formed a view.
Most B2B video isn’t built for that moment. It’s built to look impressive in the sign-off meeting: a sweeping brand film, a drone shot of the office, a voiceover about innovation and partnership. It gets approved, it goes on the homepage, and it answers none of the questions a buyer is actually asking. Who else have you done this for? Did it work? What are your people like to deal with?
Video with a job answers those questions for you. A customer saying, in their own words, that it worked. Your expert explaining the hard thing properly, once, so it doesn’t need explaining on every call. Your team on camera, so the first meeting feels like the second. That’s the video that keeps selling while you’re busy doing the work.
The B2B videos that actually move a deal
B2B buyers need different things at different points in a long decision. These are the six videos that do the most work, and most firms need two or three of them, not all six.
Case study films
A real project, told properly, from problem to result. The strongest proof a B2B firm can have. See our case study video production.
Customer testimonials
Someone who looks like your buyer, vouching for you on camera. See our testimonial video production.
Expert video for YouTube & LinkedIn
Your people explaining what they know, week after week, so buyers trust you before they contact you. See our YouTube marketing service.
Product & training videos
Complex products shown clearly, so customers and sales teams stop asking the same questions. See our training video production.
Event & conference films
Your partner event or conference, filmed so it sells the next one. See our event video production.
Company & team films
The people behind the firm, for buyers who want to know who they’ll be working with and candidates deciding whether to join.
The strongest B2B video plans combine two things: your customers on camera proving the work, and you on camera explaining how you think. One without the other leaves half the story untold.
B2B films we’ve made, and the job each one did
Every film below was made for a business audience with a specific decision to make.
One was for engineers who needed to use a complex product without calling support. One was for advertising leaders deciding whether to commit to a partner event in London. One is a weekly leadership channel for a former KPMG partner. And one is a credit union Chief Executive telling other credit unions what a financial platform earned her members.
YouTube works for B2B, even with a small audience. You’re not chasing views, you’re reaching the few hundred people who buy what you sell, and giving them hours of your thinking before the first call. Mostyn’s channel is one we run every week, and our newest YouTube client is a professional services firm that found us through our website and signed up for a monthly channel. If that’s the direction you’re thinking, see how our YouTube marketing agency works. More films in our portfolio.
Why it works
Why B2B firms work with us
B2B video only pays for itself if it answers what buyers actually want to know. Everything about how we work is built around that.
- Built around your buyer’s questions We plan every film around the decision someone has to make, not the look of the thing. Proof first, polish second.
- Busy experts, handled properly Senior people rarely have time and often hate cameras. We plan on short calls, help with the script and prompts, and most contributors need about an hour on camera.
- Fixed prices, published A price per finished video, agreed before anything is booked. No day rates, and travel beyond the central belt sits in the quote as its own line, agreed up front.
- One filming day, weeks of content A batch filming day typically produces three or four finished videos, each ready to cut down for your website, sales team and LinkedIn.
Results, not showreels
We measure B2B video by what it does for the pipeline, not the views it gets.
Steady leads
Consistent new enquiries
Round Thirteen
A complete video funnel for a lead-gen agency: VSL, explainer and short-form, generating a consistent flow of new leads.
View case study →
£100k extra
Earned for members, told by a CEO
Insignis
A bank of customer story films for a cash savings platform, led by a credit union Chief Executive on the £100,000 extra it earned for members.
View case study →How we make B2B video
Three steps, one filming day, and as little of your experts’ time as we can manage.
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Plan, script & film
We plan everything with you, then film in one day at your place. Most people need about an hour on camera, and we’re good with people who’d rather be anywhere else.
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Delivered in two weeks
Your finished films and cutdowns, back within two weeks of filming, ready for your website, your sales team and your channels.
What B2B video production costs
From £1,500 + VAT, fixedTestimonial videos start at £1,500, case study films at £2,000 and company or brand films at £2,500, all plus VAT and all fixed before we book a filming day. If you need video every month, including a YouTube channel, the Pro Video Plan starts from £1,200 + VAT a month.
See every package on our pricing page.
B2B video production FAQs
What is B2B video production?
Video made for businesses that sell to other businesses: case studies, customer testimonials, expert content, product videos and event films aimed at buyers who take their time and need proof. It differs from general corporate video in who it’s for. Corporate video is often about the company itself; B2B video is built around the buyer and the decision they’re making.
What types of video work best for B2B marketing?
Proof and expertise. Case study films and customer testimonials show buyers that someone like them got a result, and expert videos on YouTube or LinkedIn show how you think before the first call. Most firms get the most from combining the two: customers on camera and you on camera.
How much does B2B video production cost?
Our testimonial videos start from £1,500 + VAT, case study films from £2,000 and company films from £2,500, with a fixed price agreed before filming. Monthly video, including YouTube, runs on the Pro Video Plan from £1,200 + VAT a month. Filming several videos in one day brings the cost per video down.
Does video work if our audience is small and specialist?
Yes. You’re not trying to reach millions, you’re trying to reach the few hundred people who could buy from you and give them a reason to trust you. A weekly leadership channel for a former KPMG partner is one of the channels we run.
Our experts are busy and not comfortable on camera. How much time will it take?
Less than you’d think. Planning happens on short calls, we help shape what they’ll say, and on the filming day most contributors need about an hour on camera. We’re used to people who are rarely filmed and would rather be anywhere else.
How do we know if it’s working?
By what it changes for the business: enquiries that mention the videos, sales conversations that start further along, fewer repeat questions, and watch time from the right people. For a B2B firm, a few hundred views from the right buyers beats a viral video every time.
Your buyers are already checking you out. Give them something worth watching.
Tell us who you sell to and what they need to see, and we’ll tell you honestly whether video is the right answer.
★★★★★ Rated 5 stars on Google by 40+ clients