The Pro Video Plan

It’s clear that video plays an important role for businesses today. However, many companies still aren’t using video effectively, and they often lack a solid strategy.

Over the years of running our video agency, we’ve seen time and again that video content works best with consistency. Regularly posting videos that answer common questions, showcase your process, and convey your company’s benefits builds strong customer relationships.

However, while many businesses start strong, the day-to-day demands of running a business often push video creation to the bottom of the to-do list.

Hiring an in-house videographer can be a good solution, but it’s a big commitment, and finding the right person can be tough. This often leaves businesses with either expensive one-off projects or inconsistent content that fails to engage their audience effectively.

Why We Started the Pro Video Plan

Our goal with the Pro Video Plan is to offer a solution that makes it easier for businesses to create consistent, high-quality video content without the hassle of managing an in-house video team or the costs of one-off projects.

As a member of the Pro Video Plan Steadyhand becomes an extension of your team. We get to really understand your business and your customers, see what video content is working and improve on it.

We handle everything for you, and the Plan is designed to take as little time away from you as possible so you can focus on running your business.

What’s included in the Pro Video Plan

Strategy Session

We start by coming to your office or scheduling a call to discuss a video strategy tailored to your business. This ensures we understand your goals and can create a plan that aligns with them.

Content Planning

Next, the Steadyhand team will plan the next three months of content based on your objectives. This way, we will always know what we’re working on and can stay organised and on track.

Scripting

Our team will write all of the content ideas and script out your videos ahead of the filming date. We’ll send the scripts over to you ahead of filming to make sure you’re happy with everything. If you have your own ideas, we can incorporate them into the plan as well.

Filming

Once the plan is set, we schedule the filming dates based on times that best suit you and your team. Our team handles all aspects of video production, from multicamera interviews and drones if required.

If you or your team are appearing on camera, we often use a teleprompter, so you don’t need to worry about learning your lines. We also provide coaching so that you appear natural and comfortable on camera.

Editing

After filming, we edit your videos and send them over for you to review within one week. This is your chance to provide feedback or request any revisions to ensure the final product meets your expectations.

Final Delivery

We make any necessary changes and send you the final videos, ready to be shared to your website and social channels.

How Do the Credits Work?

Our Pro Video Plan uses a flexible credit system, making it easy to tailor video content to your requirements.

Here’s how it works:

Depending on your plan, you’ll receive a set number of credits each month that can be used to create different types of videos.

Credit Breakdown

• 1 Credit = 30-60-second short-form video (e.g., FAQ video, social media video)
• 5 Credits = 2-5 minute high-end video (e.g., homepage video, service explainer video, case study, testimonial video)

Example of how the credits work

If you choose a plan with 6 credits per month, you have the flexibility to mix and match your content based on your needs:

In the first month, you might opt for 6 short-form videos for social media. In the second month, you could create a homepage video (5 credits) and still have 1 credit left for a social media video.

This credit system ensures we can easily adapt your video strategy to your requirements.

Flexible Packages

We believe in flexibility and simplicity, unlike traditional ridged retainers that can feel restrictive and difficult to leave.

That’s why, with our Pro Video Plan, you can cancel, pause, or change your plan at any time. If you need more content one month, you can opt for 10 credits, and the following month, you can easily go back to 6 credits.

If, for any reason, you’re not able to use all your credits in one month, they can be carried over to the following month. However, we always plan with you to ensure they aren’t carried over more than 2 months or else you won’t get the benefit of releasing regular content. After all, that is what the Pro Video Plan is designed to do.

What Kinds of Videos Are Included?

We create videos that answer common questions, demonstrate your company’s value, build trust with your audience, and ultimately increase sales and customer loyalty. Here are some of the common types of videos we produce:

Website Videos: A whole host of videos strategically placed throughout your website to guide your customer through the buyer’s journey.

Service Videos: Explain what you do and how you do it, making it easy for potential customers to understand your service and how it helps them.

Case Studies: Showcase success stories and highlight the impact of your services.

Testimonials: Build credibility and trust with real customer reviews and experiences.

FAQ: Overcome concerns or limiting beliefs your customers have that you would usually need to answer on a sales call.

Social Media Videos: Share useful information, build trust and engage with your audience.

All of the videos mentioned can be used across various channels, including your website, sales funnel, social media, and email marketing.

Don’t worry if you’re unsure what types of videos you need. The first step is a discovery call, during which we learn all about your business and provide guidance on the best place to start.

Who is the Pro Video Package for?

The Pro Video Plan is for anyone who wants to use video as part of an ongoing strategy to grow their business but doesn’t want the hassle of hiring an in-house video team.

We work primarily with service-based businesses, consultants, trade services, marketers and professional services.

Whether you’re a small to medium-sized business or a marketing team, our plan provides the consistency you need to grow your business with video.

Who is it not for?

While our Pro Video Plan offers benefits for many businesses, it might not be the right fit for everyone.

The Pro Video Plan works best for businesses that understand the importance of a consistent video strategy and are willing to commit to regular content creation. If your business is not ready to invest time into a structured video marketing approach, this plan might not be for you.

If your business operates entirely offline and doesn’t plan on establishing a digital presence, the benefits of regular video content may not align with your current marketing strategy.

How do I get started?

If you’ve got this far and you think the Pro Video Plan is for you, great!

Getting started couldn’t be easier. Simply contact us to schedule an initial discovery call. During this call, we’ll learn about your business, discuss your goals and see if we’re a good fit to work together. From there, we’ll develop a video strategy and start producing your videos.

So get in touch today. We look forward to hearing from you!