Testimonial Videos

Testimonial Video Production

Your happiest customers, doing your selling.

Nobody believes what a business says about itself. They believe what your customers say about you. A testimonial video puts your best customer on camera, in their own words, telling the next one exactly why they should pick you.

★★★★★ Rated 5 stars on Google by 40+ clients

Businesses we’ve worked with

  • Amazon
  • Nestlé
  • Threesixty Architecture
  • Weber Shandwick
  • Econekt
  • Skyscanner
  • Insignis

Don't just take our word for it

What our clients say

★★★★★
Steadyhand Productions are EXCEPTIONAL! Jack and Josh really helped us relax in front of camera.
Zoë Miller, All About The Move Zoë Miller All About The Move
★★★★★
The videos helped me stand out, build trust, and double my conversions.
Jack Charman, National Private Investigators Jack Charman National Private Investigators
★★★★★
They helped us craft a great story in a compelling way … an output that far exceeded our expectations.
Ross Marshall, Threesixty Architecture Ross Marshall Threesixty Architecture
★★★★★
Steadyhand leaped out with their strong B2B focus. Jack and Josh were amazing to work with.
Jim McCallum, B2B consultancy founder Jim McCallum B2B consultancy founder
★★★★★
The edit was one of the best I’d seen completed so quickly, and I had minimal amends to suggest.
Jade Griffiths, Amazon Jade Griffiths Amazon
★★★★★
Professional, straightforward, know their stuff … Very fair prices.
Simon Andrews, Fraunhofer Simon Andrews Fraunhofer
★★★★★
Nothing is too much hassle and they will go the extra mile every time.
Faith Bateman, West Partnership Faith Bateman West Partnership
★★★★★
The final videos were very high quality, especially given that none of us had done a project like this before and are rarely on camera!
Andy Norrie, Quarch Technology Andy Norrie Quarch Technology
★★★★★
Their content approach has helped generate consistent new revenue, enquiries and visibility.
Andrew Patrick, Round Thirteen Andrew Patrick Round Thirteen
★★★★★
We’re now onto our 4th project with Jack & Josh and hopefully many more to come.
Phil McTaggart, John Viola Academy Phil McTaggart John Viola Academy
★★★★★
Use them for all my agency clients and they are absolutely brilliant every time.
Calum Hart, From the Hart Digital Calum Hart From the Hart Digital
★★★★★
A brilliant, thoughtful, creative and super efficient team … quick to incorporate feedback.
Eugenie Teasley, Amazon Eugenie Teasley Amazon
★★★★★
A super last minute job, which was on a tight turnaround and they absolutely smashed it.
Robbie Gordon, Wonderfools Robbie Gordon Wonderfools
★★★★★
Really responsive, great infrastructure for providing feedback, excellent final product.
Rebecca Leary, Creative Scotland Rebecca Leary Creative Scotland
  • 40+ 5-Star Reviews
  • 100s Videos Produced
  • 7 Years Experience

Your customers say brilliant things. Nobody hears them.

Somewhere in your inbox is an email from a delighted customer that would win you ten more just like them. It gets read once, forwarded to the team, and buried. The same praise is said on calls, repeated at handovers, and typed into Google reviews that prospects skim in seconds, if they find them at all.

That’s the strange economics of word of mouth: the most persuasive thing about your business is something you can’t show anyone. Your website says you’re trusted and experienced. So does everyone else’s, and your prospects believe none of it.

A testimonial video fixes that. It catches your customer’s word on camera, where it can’t be skimmed, can’t be doubted, and doesn’t fade.

Let your customers do the selling

A testimonial video, or customer story video, is one to two minutes of a real customer, on camera, saying what working with you was like and what it got them.

No presenter, no pitch. We interview your customer, they answer in their own words, and the edit does the rest. People believe people, and nothing sells your business like someone who’s already bought. We’ve filmed customer testimonials for whisky merchants, house builders, B2B financial platforms and research institutes. Watch a few:

Insignis — Right Way Credit Union A credit union Chief Executive on the £100,000 extra the Insignis platform earned for her members. A peer’s word sells a B2B platform. Read the full story.
Still Spirit — Cask Owner Testimonial A veteran cask trader who’s bought and sold thousands of casks tells fellow whisky investors why Still Spirit’s warehouse is “second to none”.
Econekt — Self-Build Client Testimonial Self-builders explain why they chose Econekt over every other supplier they looked at: the one decision every new prospect is weighing up.
Fraunhofer — Team Testimonial Fraunhofer’s own researchers on why they love the work: a testimonial aimed at future hires rather than customers.

More in our portfolio, or see these films next to Slack, Zendesk and HubSpot in our testimonial video examples. Want the full story of a project instead, with the problem, the work and the result? That’s a case study video, and we make those too.

Why it works

Why testimonial videos win trust

Because the one thing you can’t say convincingly about yourself is that you’re worth choosing. Your customers can.

  • Feeling beats claims Buyers decide on trust, then justify with logic. Watching a real person vouch for you lands in a way no bullet-point list of benefits ever will.
  • “Someone like me” Feature the customer your ideal prospects resemble and the film answers the only question they really have: will this work for a business like ours?
  • Proof that can’t be faked Anyone can paste five stars and a first name onto a website. A named customer, on camera, with their face and reputation attached, is the one format of review nobody doubts.
  • Works for years An advert dates in months. A customer explaining why they chose you stays true for as long as you keep doing the work, so one hour of filming keeps selling for years.

Where to use your testimonial video

A testimonial earns its keep wherever buyers are making up their minds. These are the five places it works hardest.

One shoot gives you the full film plus the short cuts for each of these. Tell us where it’s going and we’ll deliver the right formats.

  1. 01

    Your service pages

    Next to the enquiry button, where a visitor decides whether to get in touch. That’s where a peer’s word does the most work.

  2. 02

    Proposals and follow-ups

    A link to two minutes of a customer like them, sent after the call, keeps selling while they talk it over with their team.

  3. 03

    Sales calls

    When “will this work for a business like ours?” comes up, share the strongest thirty seconds instead of answering it yourself.

  4. 04

    LinkedIn

    Short captioned cuts, posted from your company page and shared by your team.

  5. 05

    Paid ads

    A real customer talking looks nothing like the polished ads around it, which is exactly why people stop for it.

How we make a testimonial video

The person on camera is your customer, not an actor. So we’ve built the whole process around asking as little of them as possible.

01

Pick & ask

We help you choose which customers to ask: recent, genuinely happy, and as close as possible to the buyers you want more of. Then we make the ask easy to say yes to (here’s how to ask for a video testimonial, email included). We handle the scheduling, plan around their working day, and they never have to prepare a thing.

02

Filming

Interview-led, with no script and no teleprompter. We need about an hour of your customer’s time; the setup takes us longer, but we don’t need them for that. We ask the right questions and make people comfortable enough to answer honestly. That’s what makes the film feel real instead of staged.

03

Edit & delivery

We cut the conversation down to the one to two minutes that sell, add clips for social media, and deliver in around two weeks. Revisions are included, and the price we quote is the price you pay.

The questions behind a great testimonial

A good testimonial isn’t a list of compliments. It’s a short story with a before and an after, and the questions decide whether you get one.

  1. “What was going on before you came to us?” The before. Without a problem there’s no story, just praise.
  2. “What nearly stopped you choosing us?” The doubt your prospects have right now. Hearing a peer admit it, and get past it, is what moves them.
  3. “Why did you pick us in the end?” The deciding reason, in your customer’s words rather than your marketing’s.
  4. “What was it actually like working with us?” The part of the story your website can’t tell: how it feels to be your customer.
  5. “What’s changed since?” The result. Numbers if they have them, a feeling if they don’t.
  6. “What would you say to someone thinking about it?” Usually the closing line of the film: a straight recommendation, one peer to another.

These are the main six we build an interview around. Every business is different, so we adapt them to yours and follow up on whatever your customer says that’s worth digging into. They’re questions, not lines to learn: your customer answers in their own words.

Who does the work

The person on the call is the person on the shoot.

Testimonial films are planned, directed and delivered by our own senior team, led by Jack, our video strategist. No hand-offs, no account managers: the person who briefs you is the same person putting your customer at ease on camera.

Book your free discovery call →

★★★★★ Rated 5 stars on Google by 40+ happy clients

Jack Hand, Video Strategist at Steadyhand Productions
Jack Hand Video Strategist

Testimonial video or case study video?

Close cousins, and plenty of clients use both. The difference is who’s talking and what your buyer needs to hear.

Testimonial videoCase study video
What it provesThat you’re worth trustingThat you can do the work
Who’s on cameraYour customer, talking about youYour client and the project: the problem, the work, the result
Typical length1 to 2 minutes1 to 3 minutes
Choose it whenBuyers need to hear you’re worth choosingBuyers need to see how you work
PriceFrom £1,500 + VATFrom £2,000 + VAT

Need the full story of a project? See our case study video production.

What a testimonial video costs

From £1,500 + VAT, fixed

Most testimonial videos sit at the simpler end of what we make: one location, one or two people on camera, a focused edit. That’s why the price starts lower than our case study films. It rises with extra locations, more contributors, or a bigger edit, and whatever the scope, the quote you get is the final price. No overruns, no surprise fees, revisions included.

Filming more than one testimonial in a day brings the per-video cost down, because you only pay for the extra editing: see our packages, or read the full breakdown of what video production costs. We’re based in Glasgow and film across Scotland and the North of England, with travel priced into the quote up front.

Get a Fixed Quote

Testimonial video FAQs

What is a testimonial video?

A short film, usually one to two minutes, of a real customer talking about their experience with your business: what they needed, why they chose you, and what the result was. It’s a video version of a review, with one big difference: you can see and hear the person, which makes it far harder to dismiss.

How much do video testimonials cost?

From £1,500 + VAT, fixed. The price depends on locations, how many people appear and the scope of the edit, and the quote you get is the final price: no surprise fees, revisions included. Filming several testimonials in one day brings the per-video cost down.

How long should a testimonial video be?

One to two minutes for the main film. That’s long enough for a before, a turning point and a result, and short enough that people watch to the end. We also cut shorter versions for social media and ads from the same interview.

How long does it take to make a testimonial video?

Around two weeks from filming to delivery. The filming itself needs about an hour of your customer’s time. The part that usually takes longest is finding a date that suits them, and we handle that for you.

What if our customer is nervous on camera?

Most people are, and it doesn’t show in the finished film. There’s no script to memorise and no teleprompter: we interview them and they answer in their own words, so it’s a conversation rather than a performance. Our job is to make them comfortable enough that the camera stops mattering.

How do we get customers to agree to be filmed?

Happy customers say yes more often than you’d expect, especially when it costs them almost nothing. We help you pick who to ask, then handle all the organising: scheduling, location, planning around their day. Most people are quietly pleased to be asked.

Who signs off the final video?

You do. You see the edit before anything goes live, and revisions are included. Many clients also show the cut to the customer who features in it before publishing, and we’re happy to work around whatever suits your relationship with them.

Your best customers would vouch for you. Get it on camera.

Every week without proof on your website is a week of prospects taking your word for it. Pick the customer whose story would win you ten more, and we’ll handle the rest, including the asking. Book a call and we’ll tell you honestly whether a testimonial video is the right fit.

Book Your Free Discovery Call

★★★★★ Rated 5 stars on Google by 40+ clients