What is a testimonial video?
A short film, usually one to two minutes, of a real customer talking about their experience with your business: what they needed, why they chose you, and what the result was. It’s a video version of a review, with one big difference: you can see and hear the person, which makes it far harder to dismiss.
How much do video testimonials cost?
From £1,500 + VAT, fixed. The price depends on locations, how many people appear and the scope of the edit, and the quote you get is the final price: no surprise fees, revisions included. Filming several testimonials in one day brings the per-video cost down.
How long should a testimonial video be?
One to two minutes for the main film. That’s long enough for a before, a turning point and a result, and short enough that people watch to the end. We also cut shorter versions for social media and ads from the same interview.
How long does it take to make a testimonial video?
Around two weeks from filming to delivery. The filming itself needs about an hour of your customer’s time. The part that usually takes longest is finding a date that suits them, and we handle that for you.
What if our customer is nervous on camera?
Most people are, and it doesn’t show in the finished film. There’s no script to memorise and no teleprompter: we interview them and they answer in their own words, so it’s a conversation rather than a performance. Our job is to make them comfortable enough that the camera stops mattering.
How do we get customers to agree to be filmed?
Happy customers say yes more often than you’d expect, especially when it costs them almost nothing. We help you pick who to ask, then handle all the organising: scheduling, location, planning around their day. Most people are quietly pleased to be asked.
Who signs off the final video?
You do. You see the edit before anything goes live, and revisions are included. Many clients also show the cut to the customer who features in it before publishing, and we’re happy to work around whatever suits your relationship with them.