Customer story films for Insignis

The challenge

Insignis run a cash savings platform. Organisations fill in one application and get access to accounts across many banks and building societies, so the cash they hold earns more without the admin of opening account after account.

It’s a strong product with a hard problem: “earn more with less admin” is what every financial provider says. Prospects don’t take that from a brochure. What wins Insignis new clients is other clients, explaining in their own words what changed. So they needed a bank of customer story films that do exactly that.

Our solution

We let Insignis’s customers do the talking. In this film it’s Karen Wallace, Chief Executive of Right Way Credit Union, a community credit union serving around 8,500 members across the west of Scotland.

• The story follows the buyer’s questions. What was wrong before: money sitting in the same few banks, and new accounts slowed down by anti-money-laundering checks for volunteer directors. What the platform is like to use. And what it earned.
• “Easy to use” is shown, not claimed. We filmed Karen at her own desk with the platform on screen, so viewers see it working.
• A peer, not a salesperson. A credit union Chief Executive speaking to other credit unions carries a weight no provider can.
• Subtitled throughout, so it works when it autoplays silently on LinkedIn or a website.

It’s the same approach behind every case study film and customer testimonial we make: pick the customer your prospects resemble, and let them tell it.

The results

• The film opens on the number every prospect wants to hear: since using the Insignis platform, Right Way Credit Union has earned an additional £100,000 on investments on behalf of its members.
• It closes on a recommendation other credit unions can hear directly: Karen would have “no hesitation” recommending Insignis to her peers.
• It’s one of a bank of customer stories we filmed for Insignis. For a B2B platform, customer stories are what sell: see how we approach B2B video production.