From zero to 600k views: building a brand on YouTube

The challenge

Still Spirit wanted to build another platform where customers could discover their brand and increase sales. They needed a YouTube strategy that would generate both visibility and direct revenue — not just brand awareness.

Our solution

We developed a complete YouTube growth strategy designed specifically for whisky enthusiasts:

• Monthly video production handling research, scripting, filming, editing, thumbnails and SEO optimisation
• Content crafted specifically to appeal to whisky collectors and enthusiasts
• Strategic optimisation for discoverability and long-term growth
• A consistent publishing schedule to build audience loyalty

The results

• Over 600,000 views from just 20 videos published
• 40,000+ hours of watch time from engaged whisky buyers
• Direct sales generated from the videos
• Channel monetised in under 20 videos
• Sponsorship opportunities now cover video production costs