A simple video strategy that doubled monthly revenue

The challenge

National Private Investigators was already investing heavily in SEO and driving strong website traffic — ranking well on Google and paying for blog content. But conversions weren't matching the traffic. The website was text-heavy and failed to stand out from competitors, making it hard to turn visitors into paying clients.

Our solution

We developed a conversion-focused video strategy designed to build trust and guide visitors toward booking a call:

• A homepage video to introduce the founder and build instant trust with potential clients
• 5 service videos tailored to their most profitable investigation services
• A book-a-call video to guide visitors toward taking action

Our process: a deep dive into the business and its customers' pain points, scripting 7 high-converting videos, filming them all in one day on-site, then guiding exactly where to place each video for maximum impact.

The results

• Doubled monthly revenue from £15,000 to £30,000 in just three months
• Record-breaking months of £30,000 (February) and £32,500 (April)
• Improved Google ranking to #2 for “Private Investigator London”
• Visitors staying on the site longer, driving higher engagement and trust
• Direct feedback that customers chose them because of the videos