Costs & budget

How Much Does Video Production Cost in the UK?

You ask a video production company for a quote. They ask a few questions, go away, and come back with a number. Maybe it's what you expected. Maybe it's double. And because most agencies keep their prices hidden, you've got no way of knowing whether that number is fair, inflated, or suspiciously cheap.

We think that's a rubbish way to buy anything. So this guide shares real numbers: what UK agencies typically charge in 2026, what actually moves the price up or down, and two of our own quotes broken down line by line.

The short answer

Most professional business videos in the UK cost between £1,000 and £10,000. A single-location talking-head video, the kind most businesses need first, is typically quoted at £2,000 to £6,000 by UK agencies. Bigger brand films with multiple shoot days run £10,000 to £25,000 and beyond.

At Steadyhand, most projects land between £1,500 and £3,500 + VAT, with a fixed price agreed before we start. The number moves on three things: how many days of filming, how many locations, and how complex the edit is. That's it. Everything else in this guide is those three things in detail.

What UK video production costs in 2026

Here's what UK production companies typically quote by video type. These are market rates, not ours. Ours come further down, and you can see every one of them on our pricing page.

Video type Typical UK price
Social media / promo video£800 – £2,500
Interview / talking-head video£2,000 – £6,000
Corporate or brand film£3,000 – £10,000
Event video£2,000 – £5,000
Training or explainer video£1,500 – £4,000
Brand campaign (multiple shoot days)£10,000 – £25,000+

If you'd rather think in day rates: a crewed half-day shoot is usually £800 to £1,500, a full day £1,200 to £2,500, and editing £400 to £800 per day on top.

One thing to be careful of: some of these ranges carry a London premium. A lot of the price guides you'll find are written by London agencies quoting London costs. More on that later, because it's the main reason our prices sit at the lower end of every row in that table.

What actually drives the price

Here's what most people get wrong about video pricing: it's not the type of video that sets the price. It's the shape of the production.

Three things do almost all the work:

  1. Days of filming. A crew, cameras, lighting and sound for a day is the single biggest line on any quote. Two days is roughly double.
  2. Locations and people. Every extra location adds travel and setup time. Every extra person on camera adds scheduling, briefing and filming time.
  3. The edit. A tight two-minute video cut from one interview is a few days of editing. A documentary-style film cut from hours of footage across several interviews is a different job entirely.

That's why a "simple" video can cost more than a "fancy" one. And it's why the £20,000 cinematic brand film is usually the wrong buy for a small or mid-sized business. That money gets you one impressive video that may or may not pay for itself. The same budget covers a year of videos that answer your customers' questions, show your work and do the selling on your website. We know which one we'd pick.

Two real quotes, line by line

Talking about ranges only gets you so far. Here are two real projects, priced the way we actually price them.

A homepage video: £2,000 + VAT

You talking to camera at your own premises, plus footage of you and your team at work, cut into a video that sells your business from your homepage. We write the script with you, film everything in one visit (usually about four hours, though you have us for up to eight), and deliver the edit within a few days.

Here's where the money goes:

  • Scripting and planning: £200
  • Filming: £1,000
  • Editing: £800

And here's what that £2,000 actually buys. This is one of ours, made exactly the way described above:

A case study video: £2,500 – £3,500 + VAT

A case study video tells the story of a real project through the people involved, which usually means two days of filming across two or three locations, with three or four contributors. There's no teleprompter and no heavy script. The interviews have to feel real, so the edit does the storytelling: hours of footage sifted for the moments that carry the narrative.

These start from £2,000, most land between £2,500 and £3,500, and the biggest we've made, multi-day productions with many contributors like our films for Threesixty Architecture, run to about £5,000.

This is one of our case study videos from inside that price range:

Same company, same cameras, very different prices. Days, locations, people, edit.

How much does a corporate video cost?

UK agencies typically quote £3,000 to £10,000 for a corporate or brand film: a film about your company, your people and why customers should trust you, usually built from interviews and footage of the business at work.

Ours start from £2,500 + VAT for a single day of filming, and the same rules apply: more days, more locations and a more ambitious edit move the number up. Our corporate video production service page covers what's included; if you want to see what that buys, our work shows the finished films alongside what they did for the businesses that commissioned them.

Fixed price or day rate?

Some agencies charge by the hour or day. We quote a fixed price for the finished videos, agreed before anything is booked.

We work this way because it puts the risk where it belongs: with us. If the shoot runs over by a few hours, that's our problem, not a surprise on your invoice. Revisions are included. The only time a price changes is if you add something that wasn't in the brief, like an extra social cut.

To be fair to day rates, there's a case for them. If your project is genuinely open-ended, paying for time can work out cheaper, and you see exactly where the hours go. But for a defined video with a defined purpose, an hourly agency can only ever give you an estimate. A fixed quote is the final price, and you're not watching the clock during your own shoot.

Whichever way an agency prices, ask one question before you sign: "Is this the final number?"

Why our prices come in under the London ranges

If you compare our prices against the market table above, we sit at the bottom of every range. It's worth explaining why, because a low price with no explanation reads as a red flag.

Three structural reasons:

  1. No London premium. We're based in Glasgow. Studio space, travel and overheads all cost less here, and we pass that through.
  2. A small senior crew. Your shoot is filmed by the same two people who planned it. There's no account manager, no junior day rates padding the quote, and nothing lost in handover.
  3. No studio overhead. We film at your premises or on location, which is where business video is more convincing anyway.

Cheap for the sake of cheap usually shows up on screen. Structurally lower cost doesn't.

How to bring the cost down

The honest ways to spend less on video, from someone who writes the quotes:

  • Batch your filming. The expensive part is the shoot day, so use all of it. A homepage video, a service video, a testimonial and an FAQ video filmed in one day comes to around £3,000 with us. Made separately, the same four videos would be £5,000 to £6,000.
  • Commit to ongoing video. If video is going to be part of your marketing every month, project pricing stops making sense. Our Pro Video Plan starts from £1,200 + VAT a month for monthly content, planned and delivered without you managing any of it.
  • Turn up prepared. A clear brief saves paid hours at both ends of the project. We've written a guide to writing a video brief that takes about ten minutes to use.
  • Ask what's reusable. One interview shoot can become a case study, three social clips and a testimonial. Ask any agency you talk to how they'll make the footage work more than once.

All our current prices and packages are on the pricing page.

Travel and accommodation

We film anywhere in the UK. Travel is included across the central belt of Scotland. Further afield, travel is priced into your fixed quote up front, and the only on-top cost is accommodation at £100 per night per crew member when the drive makes a same-day return unsafe. A typical shoot is a two-person crew.

Why accommodation rather than mileage? Driving three hours, filming for eight and driving three hours home is how mistakes happen, on the road and on the footage. Staying over the night before means you get a crew that's sharp at 9am, and it usually costs less than you'd expect.

Frequently asked questions

How much does a 2–3 minute business video cost in the UK?

Typically £2,000 to £6,000 from a UK production company, depending on filming days, locations and edit complexity. At Steadyhand a video like this is usually £1,500 to £2,500 + VAT with a fixed quote before we start.

How much does a videographer cost per day?

A crewed agency shoot typically costs £800 to £1,500 for a half day and £1,200 to £2,500 for a full day, with editing billed on top. A solo freelance videographer costs less per day but you'll usually plan the video, direct the shoot and manage the edit yourself.

Why do video production quotes vary so much?

Because agencies are pricing different productions, not different videos. Days of filming, number of locations, people on camera and edit complexity drive the cost. Location matters too: London agencies carry higher overheads. Always ask whether a quote is fixed or an estimate.

Is a cheap video worth it?

Sometimes. If the scope is genuinely small, a small price is right, and paying £5,000 for something a £1,500 video does just as well is waste, not quality. Cheap becomes expensive when the video doesn't do its job and has to be made twice.

How much should I budget for ongoing video content?

If you want video every month, a monthly plan beats project pricing. Our Pro Video Plan starts from £1,200 + VAT a month for monthly content, which works out well below one-off project pricing per video. As a sense check: one standalone £2,000 video a month already costs more than the plan's starting price.

Our prices aren't a secret, they're published. If you've been quoted elsewhere and want to sanity-check the number, or you'd rather just get a fixed price for the video you actually need, book a free discovery call. We'll tell you what it costs, and if a smaller video does the job, we'll tell you that too.

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Jack Hand, Video Strategist at Steadyhand Productions
Jack Hand Video Strategist